A sample of social media content produced by Deanna Hendrick as social media manager for USC Shoah Foundation. For a more detailed body of work, please contact Deanna Hendrick at dcphendrick@gmail.com
- As social media manager at USC Shoah Foundation Deanna increased social following by 200%
- Created #BeginsWithMe campaign, which has been integrated into educational curriculum used by thousands of students and educators across the world
- Experimented with latest tools and trends including 360 photos and live video
- Filmed dozens of live videos from interviews with visiting scholars to lessons in real classrooms and behind the scenes of USC Shoah Foundation’s annual galas
Live Video
360 Photos
- Developed USC Shoah Foundation’s Instagram account
- Created graphics with testimony quotes for trending topics, days and events
- Launched and executed multiple campaigns on Instagram
- Connected with celebrities and influencers to participate in campaigns and events
- Doubled USC Shoah Foundation’s Twitter following and engagement rate
- Created bimonthly Twitter chats called #IWitnessChat to engage with primary target audience – educators
- Produced numerous trending hashtags including #IWitnessChat #ShoahFdn20 #PastisPresent #BeginsWithMe
- Covered live events including 70th Anniversary of the liberation of Auschwitz and Ambassadors for Humanity Gala Honoring President Barack Obama
Live tweeted conferences and events. Created hashtags and signage to inform attendees and speakers on how to engage with the conference online. To view more tweets and user-generated content from the conference click on the photo above.
YouTube
- Increased USC Shoah Foundation’s YouTube subscribers by 400%
- Produced videos to support media pieces including the testimony of Jewish survivor Hessy Taft on being the “Aryan Poster Child.” This video was featured on numerous news outlets’ websites including the Washington Post. The video garnered 100,000 views in less than a week.
- Created several video playlists to support anniversaries, educational initiatives and campaigns including 30 stories to the Armenian Genocide
- The most successful video campaign was 70 Days of Testimony – 70 stories of Auschwitz. For seventy days leading up to the 70th anniversary of the liberation of Auschwitz in 2015, we tweeted, uploaded and shared a video of survivor or eyewitness testimony to Auschwitz daily. During the campaign, we partnered with Google for a Google Cultural Institute exhibit and the United Nations to feature stories of liberation in their offices around the world.
Blogs
- Established USC Shoah Foundation’s blog Through Testimony
- Acted as managing editor for the blog and recruited staff, educators, visitors, influencers and supports to write blog post
- Produced blogs for special events, anniversaries and worldwide trends
- Capitalize on movies and news about survivors featured in USC Shoah Foundation’s Visual History Archive
Woman in Gold – A connection to testimony
Not only does Maria describe how her aunt Adele Bloch-Bauer became the subject of Austrian painter Gustav Klimt’s Portrait of Adele Bloch-Bauer I, but how the painting was seized by Nazis during the Anschluss and then was given to the Austrian State Gallery after World War II. At the very end of her testimony, like many interviewees, Maria shows pictures of her childhood and her family over the years. But unlike any other interview, she also shows a poster of the famous Woman in Gold painting.
10 Interesting Facts about the Refugee Experience
June 20th is recognized by the United Nations as International Refugee Day to raise awareness of the plight of the refugees around the world. In the Visual History Archive, the testimonies of genocide survivors include their personal experiences as refugees. As of now, the world is facing the biggest refugee crisis since World War II. To shed light on the current and past refugee crisis explore 10 interesting facts about the refugee experience.
Commemorating Yom HaShoah 2017 through Testimony
However, you can remember and learn from the survivors of the Holocaust and other genocides all year long through eyewitness testimony preserved in the Visual History Archive. So today and every day we encourage you to engage with testimony, integrate our educational resources in your classroom and be inspired through testimony.
WWII Veteran Reunites with Man He Liberated from Dachau 71 Years Ago
Sidney and Marcel reunited recently in Israel through the nonprofit Friends of Israel Defense Forces. A viral story about them has captured the hearts of individuals around the world. Both men are now in their 90s and this reunion is most likely one of their last. However, their friendship will live on in Sidney’s testimony preserved in the Visual History Archive.
At their last reunion around 1995, Marcel’s wife told Sidney, “You keep visiting us every 25 years.” On May 10, 2016, Sidney kept his promise.
Campaigns
- Developed several social media campaigns to increase brand awareness, adoption of educational and academic resources and for fundraising efforts.
- Launched the social media initiative #BeginsWithMe in January 2015 to support the 70th Anniversary of the Liberation of Auschwitz. The goal of #BeginsWithMe was to highlight how USC Shoah Foundation was changing the world through testimony during this global event in Poland. For the 2015 campaign, we used gamification including quizzes and interactive polls to spur awareness of Holocaust education. Produced five videos featuring students, educators, and survivors on their experience with testimony. Since 2015 #BeginsWithMe has evolved into an Insitute initiative supporting fund development and is used in several multimedia IWitness activities, which students share how testimony inspires them on social media with #BeginswithMe.
- In 2015 and 2016 #BeginsWithMe was used for Giving Tuesday to raise awareness and donations for USC Shoah Foundations’ educational and academic programs. Explore the 2016 #BeginsWithMe case study.
- In April 2016 developed the digital media campaign for Genocide Awareness Month. This multifacet campaign included a landing page with educational resources for teachers and students, an interactive photo featuring survivor testimony and a blog series featuring a new weekly post from scholars, teachers, survivors, and staff. The 2016 campaign doubled the number of Facebook impressions in April 2016.
- Participated in the annual #AskanArchvisist Day, for three years. Directed USC Shoah Foundation’s archivists including during the Twitter chats with users who asked questions via the hashtag. In 2015 produced a Live Periscope broadcast, which included a tour of the Institute and arching tools. In 2016 produced two Facebook live broadcasts with archivists and indexers to educate our audiences on the process of collecting and preserving testimony.
Deanna Hendrick 
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